6月12日凌晨5点30分,60箱仙居杨梅搭乘冷链专机顺利抵达新加坡。这是仙居杨梅实现首次自主出口海外,标志着仙梅“出海”又开辟了新的版图,后续将有多批次仙居杨梅陆续自主出口至新加坡。
在没有冷链系统的唐朝,长安人想吃到一颗产自岭南的荔枝,简直难如登天。而如今,远在迪拜的“土豪”们却能够轻松吃上一口正宗的浙江杨梅。
近日,“浙江杨梅卖到迪拜60元一颗”“杨梅还在树上已被预订2万斤”等新闻引发了一波讨论,有网友表示,中国农产品出海真是“杨梅吐气”。
仙居县荣胜杨梅专业合作社负责人陈涛告诉记者,今年订单需求确实比较大,目前已经有一吨左右的迪拜杨梅订单,预计本周五发货。但对于杨梅出口的价格,陈涛倒表示并没有网上传得那么夸张,“我们销售到迪拜的价格在三四百元/斤。”他说。今年,陈涛还扩展了分销渠道,将业务中心放在了东南亚,目前已经发出三四批杨梅现货,每批2000斤左右。“今年产量总体变化不大,长势算是比较喜人,我们果园总产量能达到30万斤左右。”陈涛说。
Not only Xianju, but also in many places in Zhejiang, the bayberries have been selling well overseas this year.
金华兰溪七星山名果庄园的负责人汤有贵上周刚刚出口了100箱杨梅到迪拜,单箱54颗4斤,价格为1680元,单颗卖到了31.1元的高价,而这已经是迪拜客户今年的第二次下单。
“Years ago, I was always cooperating to meet various customs export inspection standards. Last year, I finally welcomed two overseas orders: 30 boxes for Dubai and 80 boxes for Singapore.” Tang Yougui's tone couldn't hide his joy. The Dubai customer ordered because he tasted the bayberries sent by a friend and found them particularly delicious, so he placed an order himself. The Singapore customer is a distributor who wants to sell them in local supermarkets. Of course, Tang Yougui's main business scope is still domestic sales. His 140-acre bayberry orchard has a daily shipment volume of about 5,000 to 6,000 jin, mainly sold to cities like Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou. The price per box varies from 380 to 1,280 yuan depending on the size of the individual fruit. “My goal in exports is not about the volume, but more about proving that Chinese agricultural products have the capability to enter the high-end overseas market,” Tang Yougui said.
有关杨梅出海的新闻层出不穷。2022年,“中国杨梅60元一颗出口迪拜”的新闻就已经登上过热搜,2024年,有杨梅种植户表示,迪拜王室也下单了,送货上门的时候“有三个保姆来接”,还发了几张“买家秀”,又引发了一波网友热议。
In fact, the export of Yangmei is no longer a new thing. As early as 2003, Xianju Yangmei had already entered the international market, with sales increasing year by year. In 2021, the value of goods was 192,600 US dollars, in 2022 it was 372,400 US dollars, and in 2023 it was 542,100 US dollars. In recent years, Yangmei from Ningbo, Lishui, Jinhua, Wenzhou and other places in Zhejiang has also been sold to the UAE and European and Southeast Asian markets.
青田杨梅主要出口平台青田中智物产贸易有限公司总经理夏晓庆告诉记者,青田杨梅出口已经许多年,但这两年全球知名度尤其上涨,主要销往意大利、西班牙、英国、荷兰等地,“25克以上的中大果售价在3—4欧元一颗,每年的杨梅产季只有短暂的一个月,新鲜香甜的中国杨梅非常受到欧洲消费者的欢迎。”夏晓庆说,今年,青田出口飞往鹿特丹的杨梅已经超过6吨。
当然,除了价格卖得高、出口量大,浙江杨梅的销售渠道也在不断拓宽。今年6月12日凌晨,60箱仙居杨梅搭乘冷链专机顺利抵达新加坡,这是仙居杨梅实现首次自主出口海外,此前,杨梅销售都是第三方代理出口。
为推动仙居杨梅自主出海,台州市驻新加坡(东南亚)商务代表处持续发力,继去年举办海外首场仙居杨梅(文旅)品介会·新加坡后,今年举办海外首场仙居杨梅系列特色产品推介会,并多次深入当地商超、门店、社区开展市场调研,走访接洽多家经销商,促成仙乡农业与新加坡采购商达成交易。
为了保障杨梅出口的速度和效率,浙江各地海关也在不断完善通关便利化措施,助力杨梅等特色农产品拓展国际市场。比如余姚海关就通过专项工作组提前介入,协助商家获取出境果园和包装厂的资质,开辟出口鲜活易腐农食产品属地查验“绿色通道”;丽水海关为企业提供7×24小时的预约查验服务,保证随到随检,还与杭州萧山机场海关等口岸海关加强信息互动,实现“属地+口岸”联动监管,杨梅跨城通关仅需约4小时。
中国人喜爱智利的车厘子、新西兰的奇异果,这些海外农产品在国内有着强大的品牌影响力,相信在未来,像杨梅一样的中国农产品的出海之路,也会越走越宽。